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How to Do Keyword Research for SEO: A Beginner’s Guide

In the ever-evolving world of SEO and digital marketing, mastering the art of keyword research is essential. As a beginner, it may seem daunting to dive into the sea of search terms and phrases that define your target audience’s online behavior. However, with the right guidance and tools, you can discover the description keywords that will elevate your website’s visibility and relevance in search engine results.

Finding and Using SEO Keywords

By reading this article, you will learn:
– What SEO keywords are and how to find them.
– How to use SEO keywords effectively in your content.
– How to track your rankings for target keywords.

SEO Keywords: How to Find (and Use) Them

SEO keywords are the cornerstone of any effective digital marketing strategy. They are the terms and phrases that internet users input into search engines when looking for information, products, or services. By identifying and integrating these keywords into your website’s content, you can significantly boost your online presence and connect with your audience.

What are SEO keywords?

SEO keywords are the words and phrases that people type into search engines to find what theyre looking for online. These keywords range from single words to complex phrases and are used to inform website content to increase relevance and traffic from search engines. Knowing the right keywords can make the difference between a website that soars in rankings and one that remains invisible in the digital realm.

How to find SEO keywords

Keyword research is a critical step in the SEO process. It helps you understand what your target market is searching for and aligns your content with user intent. Here’s a comprehensive breakdown of how you can find these precious SEO keywords.

1. Use Google Suggest

A Beginner's Guide

Google Suggest, also known as autocomplete, offers a quick glimpse into the most common searches related to your query. Simply start typing a term in the Google search bar, and youll see a list of suggestions. This feature is invaluable for uncovering long-tail keywords that you may not have considered.

Insider Tip: Look for longer phrases in Google Suggest. These often have lower competition and can be easier to rank for.

2. Use Googles Searches related to section

At the bottom of the search results page, Google provides a list of “Searches related to” your original query. This section is a goldmine for expanding your keyword list and understanding the related topics that interest your audience.

3. Use Ahrefs Keywords Explorer

Ahrefs’ Keywords Explorer is a powerful tool that provides an in-depth look at keyword metrics like search volume, keyword difficulty, and clicks data. Its an excellent resource for not only finding keywords but also analyzing their potential for your SEO strategy.

4. Use Ahrefs Site Explorer

A Beginner's Guide

With Ahrefs’ Site Explorer, you can analyze your competitors’ websites to see which keywords they rank for. This can reveal gaps in your own content and opportunities to target keywords that can drive traffic to your site.

5. Use Ahrefs Content Gap tool

The Content Gap tool allows you to compare your site’s content with that of your competitors. It shows you the keywords that multiple competitors rank for, but your site does not. This insight helps you find new keyword opportunities to explore.

6. Use Ahrefs Keyword Generator

Ahrefs’ Keyword Generator helps you find keyword ideas based on a seed keyword. This can help you expand your keyword list with related terms and questions that people are asking around your main topic.

7. Use Ahrefs SEO toolbar

The Ahrefs SEO toolbar is a browser extension that provides instant SEO metrics for any page or SERP you visit. It helps you assess the strength of your competitors and the potential of various keywords as you browse the web.

How to use SEO keywords

Once youve identified your SEO keywords, the next step is to integrate them into your website effectively. Heres how you can do that:

1. In your page title

The page title is one of the most critical places to use your target keyword. Ensure that it’s not only included but also positioned towards the beginning of the title for maximum SEO impact.

2. In your URL

A Beginner's Guide

Search engines and users favor a clear and concise URL structure that includes the main keyword. Keep URLs short, readable, and keyword-rich.

3. In your meta description

The meta description, while not a direct ranking factor, influences click-through rates. Incorporate your primary keyword in a compelling way that encourages users to click on your page.

4. In your heading tags

Use heading tags (H1, H2, H3, etc.) to structure your content and include your keywords. This not only helps search engines understand the hierarchy of your content but also makes it easier for readers to navigate.

5. In your content

Keywords should naturally be woven into the body of your content. Avoid keyword stuffing and focus on creating valuable, engaging content that satisfies user intent.

6. In your image file names and alt text

Search engines can’t see images, but they can read the file names and alt text. Use descriptive file names and include keywords in the alt text to improve the SEO of your images.

7. In your internal links

Use keywords as anchor text for internal links when relevant. This helps search engines understand the context of the linked page and distributes page authority throughout your site.

How to track your rankings for target keywords

Tracking your rankings for target keywords allows you to measure the success of your SEO efforts. Use tools like Google Analytics and Ahrefs to monitor your keyword rankings and adjust your strategy as needed.

Real-Life Example: Using SEO Keywords to Boost Website Traffic

As a small business owner, I was struggling to increase the online visibility of my handmade jewelry store. After conducting some research, I learned about the importance of SEO keywords in driving organic traffic to my website. I decided to implement the use of SEO keywords in my online content and saw a significant improvement in website traffic.

Meeting the Right Keywords

I used Google Suggest and Googles Searches related to section to find relevant keywords for my jewelry niche. Additionally, I utilized Ahrefs Keywords Explorer to identify high-traffic keywords that were feasible for my website to target.

Implementing SEO Keywords

I strategically incorporated these keywords into my page titles, URLs, meta descriptions, and content. By doing so, my website began ranking higher in search engine results, leading to a notable increase in organic traffic.

Tracking the Results

To track the impact of these keywords, I regularly monitored my websites rankings using Ahrefs Site Explorer. This allowed me to identify which keywords were driving the most traffic to my website, enabling me to further optimize my content.

My experience demonstrates the tangible impact of utilizing SEO keywords to enhance online visibility and drive organic traffic to a website.

Final thoughts

Keyword research is an ongoing process that can significantly influence the success of your website. By understanding and implementing the strategies outlined in this guide, you can improve your SEO and connect with your target audience more effectively. Remember to continually refine and expand your keyword list to adapt to changes in search behavior and market trends.

Engage with the cutting-edge tools discussed, such as Ahrefs’ Keywords Explorer and Content Gap tool, to stay ahead in the digital marketing game. And don’t forget to interlink your content with relevant internal links like our content writer generator, AI SEO writer, and others to enhance user experience and SEO.

With patience and persistence, you’ll see your website climb the ranks and attract more traffic than ever before. Happy keyword hunting!


What are description keywords in SEO?

Description keywords are words and phrases used in meta descriptions to summarize the webpage’s content for search engines.

How do description keywords impact SEO?

Description keywords can improve a webpage’s visibility in search results by helping search engines understand the page’s relevance to user queries.

Who should include description keywords in their SEO strategy?

Anyone involved in digital marketing or managing a website should prioritize including relevant description keywords in their SEO strategy.

What if I don’t use description keywords in my meta descriptions?

Without description keywords, search engines may struggle to accurately represent the webpage in search results, potentially affecting its visibility.

How can I choose the right description keywords for SEO?

Conduct keyword research to identify relevant terms and phrases that align with the webpage’s content and reflect user search intent.

What are some best practices for using description keywords?

Incorporate description keywords naturally, avoid keyword stuffing, and ensure they accurately reflect the content to provide value to users and search engines.